Grow Your Business by Changing Your Business Paradigms

Grow Your Small Business by Changing Your Business Paradigms
By Tom Borg© 2009

Paradigms are “problem solving systems”. With an outdated or ineffective paradigm, your business could be headed towards extinction. With the right kind of paradigm, your small business will thrive in today’s economy.

The way you see the world determines whether you respond or react to what you encounter. It is safe to say that many of today’s small business owners have not experienced anything like what they are experiencing in today’s market place.

The first question we have to ask ourselves is: What business we are really in? The Railroad industry thought they were in the “railroad business”. Big mistake! You see they really are in the business of transporting people and goods from place to place. Today they are barely surviving. Weight Watchers™ is not in the weight loss business, but in the “hope business”. They provide hope to people who want to slim down to a particular weight. Hewlett Packard is not in the computer business, but in the “information processing business”.

One way to learn more about which business you are really in is to ask your clients. These experts can give you key insights to what they really want and need from your small business. Too often business owners only guess what their clients really need and want from them. As a result, they miss the mark of what they really should be providing to them.

Once we know, what kind of business we are really in, we can go to work developing a strategy to accurately meet our client’s needs and wants. Please contact me for more assistance on changing your business paradigms.