Do the Unexpected

One summer, Elizabeth, my wife and I took a vacation through Northern Michigan. On a particular day we had several places we wanted to visit so we started out very early from the town of St. Ignace. To save time, we decided we would stop for breakfast a few hours later. However, my wife just had to have a cup of gourmet coffee before we got on the road. Problem, all the gourmet coffee shops were not open yet. We searched around and finally spotted a place that served gourmet coffee called the Colonial Lodging Bed and Breakfast. It didn’t look open yet, however, Elizabeth decided she would take a chance and find out if they would serve her.

Upon entering the bed and breakfast she discovered a most delightful man, who just happened to be the owner. He explained to her that they were not quite open yet, but he had just finished brewing up some of their special gourmet coffee and poured her a cup. Elizabeth asked him how much she owed him and he replied “no charge, have a great day!”

What the owner of the Colonial Lodging Bed and Breakfast did that day for my wife was unexpected. He left an extremely positive feeling with her. He did something that can only build good will and in the long term, his business.

Are there a lot of bed and breakfast establishment out there? Yes, and as we all know it can be very competitive in that market just like it is in your market place. So why not do something positive for your potential as well as your existing customers; do the unexpected and surprise them in a positive way.

Some of the things to consider doing for your potential and present customers that fall under this category included:
• Opening and closing your store a few minutes earlier than the posted sign indicates.
• Providing the extra few cents for a customer’s purchase so he or she doesn’t have to break a dollar.
• Acknowledge them as soon as they walk in the door with a cheery hello and “we will be right with you”.
• Make them feel truly welcome. Let them know you really care about meeting their needs and wants.
• If they couldn’t find what they wanted in your store recommend them to another place where they can find it.
• Ask them was everything alright with their purchase and mean it. If something was not, do your best to make it right.

By doing the unexpected for your potential, and present customers you will exceed their expectations and build your business.


Tom Borg is a consultant, trainer and coach. He is president of Tom Borg Consulting LLC. He works with the managers and employees of businesses and non-profits in the area of professional development and customer service training. He is the author of the book/cd “Making Service Count”. He earned his bachelors degree in administration and his masters degree in Educational Leadership at Eastern Michigan University. You can contact him at: 734-812-0526, email: tomborg@tomborgconsultingor visit his website at www.tomborgconsulting.com